From Taobao intern to the father of Pinduoduo

Chapter 73 Securing Sponsorship

It's impossible not to secretly compete with each other.

After all, he was his boss in his previous life, and Lin Mu wanted to see if he could surpass him in performance with his experience from the next life.

Lin Mu immediately began working. He found the contact information for the person in charge of the Rakuten flagship store in the merchant's backend, and made a call, saying, "Hello, this is Dayan, a staff member from Tmall, oh, Taobao Mall department."

During the phone call, Lin Mu recounted his past achievements in detail: he had nurtured Li Ge's shop and Chunri's shop, and pioneered the pearlescent stockings category.

After explaining his resume, Lin Mu revealed his purpose: he was collaborating with the Three Little Bees shop to shoot a promotional video. This promotional video had the potential for a strong product placement and could become a huge hit.

As long as Lotte's flagship store pays a sponsorship fee of 2 yuan, Lotte Milk can be integrated into their products, and Lotte's flagship store can gain a huge amount of traffic and social goodwill.

The manager of the Lotte flagship store thought for a moment; he had heard of Dayan. Li Ge's store and Chunri's store were top-selling stores last year; as a Taobao merchant, even if he hadn't researched them, he had at least heard of them.

2 yuan is no small sum. It's 2009 now, and the median income per capita in China is 800 yuan a month. 2 yuan could hire about 20 people to work for a month.

The Lotte representative hesitated before saying, "Dayan, it's not that I don't trust you, it's just that whether the promotional video will go viral is still uncertain. 2 yuan is too expensive, how about 2000 yuan?"

Actually, 2000 yuan isn't a bad deal, since it's all extra money anyway.

Lin Mu was just thinking about getting more money for the children, and besides, he was almost certain that this promotional video would be a huge hit.

If 20 wasn't such an outrageous amount, he would have wanted the sponsorship fee of 20.

Lin Mu immediately said politely, "Okay, I'll make a note of it for you, and we'll contact each other later."

This was essentially a polite refusal, and the Lotte representative understood it, but he didn't take it to heart. If it were 2000 yuan, he might be willing to take the gamble; but if it was 2 yuan, he would politely decline.

He could use that 2 yuan to hire a technician for several years by getting a foot massage. Using it for a penis implant? Ha, who knows if it will become popular? It might not even make a splash.

After being turned down at Lotte's flagship store, Lin Mu couldn't help but think of a milk manufacturer he had previously worked with.

A milk shop with exceptionally delicious milk.

It's a flagship store on Taobao. The owner is an individual merchant who runs a milk distribution point offline. He's a very generous guy. Last time, when the "buy one thing on the go" function had a small problem, he generously gave us free shipping. I just don't know if he's willing to take out 2 yuan to gamble on it.

Immediately, Lin Mu contacted Wang Zaixing, because he had been transferred to another position and Wang Zaixing was in charge of handling these resources.

Afterwards, Wang Zaixing contacted Lin Hai, the owner of the Tehaohe (a type of beverage) shop.

Inside the Tehaohe store, the owner, Lin Hai, was thrilled to hear the news: Dayan, the operations expert from the forum and a Taobao shop assistant, had actually approached him for a collaboration! For just 2 yuan, he could have GG's product placement in a promotional video.

Dayan told him that this promotional video was very different from the GG videos on the market and had the potential to become a hit. Of course, she couldn't guarantee that it would be a hit, as there was a possibility of losing all her money. She told him to think it over carefully.

Offline, Lin Hai lit a Liqun cigarette and fell into hesitation and dilemma.

He had long heard of the great fame of wild geese.

Last time, he truly experienced the incredible operational power of Dayan.

Driven by the "Buy One Item While You're Here" feature, his store is now getting an extra 200 orders a month.

Keep in mind that his average order value is not low; a box of milk costs nearly 50 yuan, and these 200 orders translate to an additional 1 yuan in revenue per month.

Now, for just 2 yuan, you can get on board with Dayang Operations. 2 yuan isn't a lot, but it's not a small amount either; it's equivalent to two months of his net profit.

If you use that 2 yuan to optimize product pricing or to run paid advertising campaigns, you could earn several thousand yuan more per month with the high quality of your products.

But investing heavily in GG integration could lead to total financial ruin, and besides, he knew absolutely nothing about it. The only thing he could trust was the reputation of Da Yan.

Feeling hesitant and uneasy, he asked Wang Zaixing, "Fugui, could I watch the promotional video that Dayan is going to shoot first?"

Some time later, Wang Zaixing sent a file containing the third version of the promotional video. The file was in a special format and could not be downloaded or forwarded.

Wang Zaixing also relayed Dayan's words: "This is not the final product. The final product will be optimized several times, and the effect will be much better than this version."

Lin Hai opened this version of the finished video; the post-production work was all done.

The opening scene features Sheng Mingyue's introduction. A beautiful young woman smiles and says that she wants to make a type of bread that mothers can confidently feed to their children, accompanied by soothing background music.

The young woman had a sudden inspiration. The scene cut to a clip of a milkman milking cows, and Sheng Mingyue's voice rang out: "Drinking milk is good for children's health; it helps them grow taller." She wanted to make a soft, white milk bread with milk added to it, so that it would be good for children's health, help them grow taller, and taste delicious. She immediately set to work.

In the second act, the young woman introduces herself as Little Lamb Cuisine, and then conjures up a bunch of ingredients and utensils, starting to cook.

The scene was fast-paced and colorful, and the script was even more interesting. When Little Lamb Cuisine uttered a long string of reduplicated words, Lin Hai, who hadn't been exposed to much social media in the future, was immediately amused. He felt that this film was particularly interesting and didn't seem like a gay film at all.

Then comes the third act, where the bread is finished.

While saying "Let the noodles eat first," Xiao Yang quickly stuffed the bread into his mouth, revealing a look of enjoyment, giving off a friendly vibe of playfully teasing a friend.

Finally, there is the culmination of the ending.

By the time the video finished playing, Lin Hai had already smoked several cigarettes.

He scratched his head. After watching it, he wasn't sure if the video would become popular, but he just found it very interesting, especially interesting, and of much higher quality than a bunch of videos currently on the market.

Furthermore, Dayan assured Lin Hai that this wasn't the final version and would be further optimized. This made Lin Hai extremely excited. He felt the film was already perfect and entertaining enough, how could it still be improved? Dayan truly lived up to his reputation!

And the thought that his family's milk could be included in the film and participate in its production gave him a subtle sense of accomplishment.

Lin Hai gritted his teeth and stamped his foot, deciding he would take the job! It was only 2 yuan; he was willing to gamble!